Agricultural e-commerce platform
Revolutionizing local food systems by connecting farmers directly to low-income families for fresh, affordable produce.
Revolutionizing local food systems by connecting farmers directly to low-income families for fresh, affordable produce.
Revolutionizing local food systems by connecting farmers directly to low-income families for fresh, affordable produce.
ROLE
Product Owner & Designer
EXPERTISE
User-Centered Marketplace Design
Platform
Farm-to-Consumer Marketplace Platform
ROLE
ROLE
Product Owner & Designer
Product Owner & Designer
EXPERTISE
EXPERTISE
User-Centered Marketplace Design
User-Centered Marketplace Design
Platform
Platform
Farm-to-Consumer Marketplace Platform
Farm-to-Consumer Marketplace Platform
Process
Many low-income families face barriers to accessing fresh produce due to high costs and limited availability, while local farmers struggle to connect directly with consumers. Ruminate bridges this gap, creating a marketplace where farmers can sell directly to families at affordable prices.
Research & Planning
Conducted interviews with both farmers and families to identify challenges and opportunities. Discovered key pain points such as the need for transparent pricing and better communication channels.
Design & Prototyping
Developed wireframes for a user-centric dashboard and homepage, focusing on seamless navigation and transparency. Ensured that the design supported both buyer and seller needs.
Testing & Optimization
Collaborated with stakeholders to test the platform, iterating on features such as proximity-based search and pricing updates based on user feedback.
Solution
A direct-to-consumer platform that connects farmers with low-income families, promoting affordable and accessible fresh food.
Marketplace Integration
Streamlined connections between farmers and consumers.
Affordable Access
Implemented features to reduce overhead costs.
User-Friendly Dashboard
Simplified order management and product listings.
Solution
A direct-to-consumer platform that connects farmers with low-income families, promoting affordable and accessible fresh food.
Marketplace Integration
Streamlined connections between farmers and consumers.
Affordable Access
Implemented features to reduce overhead costs.
User-Friendly Dashboard
Simplified order management and product listings.
Process
Many low-income families face barriers to accessing fresh produce due to high costs and limited availability, while local farmers struggle to connect directly with consumers. Ruminate bridges this gap, creating a marketplace where farmers can sell directly to families at affordable prices.
Design & Prototyping
Developed wireframes for a user-centric dashboard and homepage, focusing on seamless navigation and transparency. Ensured that the design supported both buyer and seller needs.
Research & Planning
Conducted interviews with both farmers and families to identify challenges and opportunities. Discovered key pain points such as the need for transparent pricing and better communication channels.
Testing & Optimization
Collaborated with stakeholders to test the platform, iterating on features such as proximity-based search and pricing updates based on user feedback.
Process
Many low-income families face barriers to accessing fresh produce due to high costs and limited availability, while local farmers struggle to connect directly with consumers. Ruminate bridges this gap, creating a marketplace where farmers can sell directly to families at affordable prices.
Research & Planning
Conducted interviews with both farmers and families to identify challenges and opportunities. Discovered key pain points such as the need for transparent pricing and better communication channels.
Design & Prototyping
Developed wireframes for a user-centric dashboard and homepage, focusing on seamless navigation and transparency. Ensured that the design supported both buyer and seller needs.
Testing & Optimization
Collaborated with stakeholders to test the platform, iterating on features such as proximity-based search and pricing updates based on user feedback.
Results
Reduced food costs for users by 18% within the first three months.
Growing User Base
Engaged over 3,500 users and 150 farmers.
Pricing Transparency
Improved user trust through clear pricing.
User Testimonial
"Ruminate allows me to buy healthy food without breaking the bank." — Rebecca J.
Results
Reduced food costs for users by 18% within the first three months.
Growing User Base
Engaged over 3,500 users and 150 farmers.
Pricing Transparency
Improved user trust through clear pricing.
User Testimonial
"Ruminate allows me to buy healthy food without breaking the bank." — Rebecca J.
Solution
A direct-to-consumer platform that connects farmers with low-income families, promoting affordable and accessible fresh food.
Marketplace Integration
Streamlined connections between farmers and consumers.
Affordable Access
Implemented features to reduce overhead costs.
User-Friendly Dashboard
Simplified order management and product listings.
Results
Reduced food costs for users by 18% within the first three months.
Growing User Base
Engaged over 3,500 users and 150 farmers.
Pricing Transparency
Improved user trust through clear pricing.
User Testimonial
"Ruminate allows me to buy healthy food without breaking the bank."
— Rebecca J.
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